Core Responsibilities • Campaign Management: Design and run pay-per-click (PPC), social media, and traditional media campaigns across platforms like Google Ads and Meta. • Ad Copy & Content: Write compelling ad copy, conduct keyword research, and coordinate artwork, video, or script production with creative teams. • Audience Targeting: Research consumer behavior, build audience profiles, and use segmentation to reach specific demographic groups. • Budget Allocation: Distribute and monitor advertising spend to maximize return on investment (ROI). • Performance Analysis: Track metrics like click-through rates (CTR), impressions, and conversions using tools like Google Analytics, and run A/B tests. • Collaboration: Work alongside sales, product development, and web design teams to ensure consistent brand messaging and optimized landing pages. Required Qualifications & Skills • Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field (though some roles accept relevant experience or a high school diploma with a strong portfolio). • Experience: Generally 2 to 3+ years of hands-on experience in advertising, marketing, or agency environments. • Technical Skills: Proficiency in digital ad platforms (Google Ads, Facebook Ads), analytics software, and office or creative suites. • Soft Skills: Strong analytical thinking, creative problem-solving, attention to detail, and clear communication.
